On 8th of October  ‘shoot LDN 2015’ started – an event organized by Hasselblad @ Old Truman Brewery in Shoreditch, one of the most artsy areas of London.
The event was held over two days and is aimed especially enthusiastic amateurs and professional photographers, but was open to all photography lovers, both in terms of image itself as well as the photographic gears & technology.
I was present there only in the first day of the event, but that does not stop me enjoying the wonders made available to the public by Hasselblad – from “simple” film cameras from the company’s beginnings up to highly sophisticated digital today, Broncolor – a complete range of solutions for studio and outdoor lights or Epson – with its professional solutions for prints.
I also attended three seminars.
First was a portrait  photography seminar – ‘Portraits; from Artist Portraits to the Mayor’s Chains’ supported by David Partner (As a spokesperson for photography, particularly through the the Association of Photographers, where he has been a member for many years and currently a director, David speaks and writes about photography in the media, print and broadcast, as well as judging competitions, lecturing students, reviewing portfolios and otherwise engaging with photographers and the general public.)

David spoke about his career as a portraitist, highlighting his different projects old and new, transitioning from film to digital on Hasselblad, the value of the Association of Photographers to photographers, and sharing his valuable experience for all aspiring photographers.
The second one – ‘Dance Photography’ supported by Nicola Selby (A former professional dancer, Nicola turned to photography 8 years ago and has combined her two passions to great effect.  Capitalising on her in depth knowledge of dance and performance Nicola has forged a style that captures the beauty, grace and narrative of the subject).

Dance photography presents some unique challenges, from some highly technical aspects of photography to ensuring the correct techniques and lines are represented in the dancers, all whilst creating images that are works of art, and this will form the basis of Nicola’s seminar. She presented a series of stunning images of graceful ballerinas surreal floating above the ground, followed by a live presentation of how to accomplished all of this.

The third seminar was ‘From There to Here and In-Between’  supported by Karl Taylor (Karl has been a professional photographer for 20 years and currently uses Hasselblad cameras and broncolor lighting for the majority of his commercial work with some of the world’s leading companies and brands.Karl became involved in the photography training market several years ago after hosting lectures in photography and finding he had a knack for explaining the subject in an entertaining and understandable way. Since then Karl has become very passionate about his Masterclass Training Series and is keen to demonstrate professional, but achievable, photography techniques in the simplest way possible.)

In this presentation Karl Taylor took a look back at where he started in photography and the road he has taken to where he is now. His talk also covered areas regarding the business of photography and a breakdown of some of his favourite images explaining the ‘how and why’ images were shot the way they were. This fascinating insight should provide a unique perspective into one of the UK’s best know commercial photographers providing attendees with a wealth of valuable photography knowledge both from a business and creative perspective.

With all regret that I could not participate in the fourth seminar interested me – Hugo Burnard‘s seminar and all fatigue,
overall I had a good day full of beauty and useful information.
I hope to see you next year!!!

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